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How do people decide whether to purchase insurance? Do we base decisions on personal risk, or are we swayed by what others around us are doing? The Haile Research Lab is excited to welcome Justin Roush, Ph.D., Assistant Professor of Economics at Xavier University, for an insightful discussion on how information cascades impact insurance demand.
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Justin Roush Haile Research Lab

Event Details:

📅 Date: March 21, 2025
📍 Location: BC 251, Northern Kentucky University
⏰ Time: 12:00 PM – 1:00 PM
🥤 Snacks and drinks provided!

Understanding Insurance Decision-Making

Insurance markets can be influenced by peer behavior, leading to what’s known as an information cascade—a situation where individuals follow the choices of others, even when their private information suggests they should act differently. For example, if you notice that your neighbors are forgoing insurance, you might do the same, even if your own risk level suggests that purchasing coverage would be the smarter move.

Through laboratory experiments, Justin Roush investigates whether these cascades form when risks are correlated or uncorrelated and explores how individuals’ perceptions of their peers’ risk-taking behavior affect their own decisions.

Who Should Attend?

This event is perfect for:
✔️ Students interested in behavioral economics, finance, and decision-making.
✔️ Faculty and researchers studying risk assessment and insurance markets.
✔️ Business professionals looking to understand consumer behavior in insurance and financial markets.

Reserve Your Spot Today!

Join us for this engaging session and gain valuable insights into the forces shaping insurance markets. Register now by scanning the QR code on the event flyer or clicking the link below!

RSVP

Don’t miss this opportunity to expand your understanding of how risk, information, and decision-making interact!